bits and pieces throughout a year

Month: September, 2012

Day 117: Billboards reloaded

“For four weeks this summer, roadside advertising specialists Outdoor Plus gave a small group of participants from Central Saint Martins the chance to reach an audience of millions, writes Alex Cameron.

A relative newcomer to the roadside advertising landscape, Outdoor Plus turned its attention to the growth and potential of large format digital advertising.

As a means of testing digital advertising’s potential for ‘improved audience engagement’, Outdoor Plus enlisted fashion designer Aimee McWilliams, industrial designer Marco Monterzino and fine artist Rose Robson from late June to early July 2012. The postgraduate students, along with tutor Christian Küsters, had the use of four large-format digital sites in central London to record the objects and images that inspire their work.

The aim of the project, titled ‘Getinframe’, was to challenge designers to re-think outdoor advertising in a digital context in order to engage an audience in new ways.

While the project artwork was initially biographical, with a ‘heroic’ photographic aesthetic, abstract and closely cropped, it stood apart from much of the conservative corporate fare on the high street.

The public was prompted to engage with the project through instant, reactive modes of communication (namely Twitter, Facebook and by direct upload). People could submit their own artwork that was then uploaded to  the digital sites – an unexpected and intriguing departure from most outdoor advertising.

The campaign’s dynamic flexible design approach provided a basis for experiment. As noted on the ‘Getinframe’ website: ‘The potential of the relationship between outdoor digital billboards and social media has not yet been fully realised, and the #getinframe project aims to explore the possibilities … as more than a one-way communication board.’

Outdoor Plus and the ‘Getinframe’ project challenged the public to re-engage with a familiar medium in its new digital form. It has the best of the poster – a form still loved by designers – in its immediacy and directness, but with the added advantage of interactivity. ‘Getinframe’ calls on designers to reconsider outdoor advertising: digitisation might just breathe new life into the form of the poster.”

(Eye Magazine)




More about this communication design project here.


Day 116: Motorcycle diaries: It’s better in the wind

“For the last two years I have been taking still photographs for a personal project entitled ‘It’s Better In The Wind,’ all the while collecting video footage from each ride as we traveled around the Western United States together.

I have been slowly editing the footage into a visual scrapbook of sorts for those who partook, and those who followed us via the web. No preaching the triumphs and failures of the motorcycle industry, no divisive commentary between manufacturers and styles…just a collection of imagery that will hopefully inspire more people to take to the road and discover what there is outside of our respective communities.

Chuck Ragan was kind enough to collaborate with me to write an original soundtrack for the film, to give me some anthemic tunes to edit with, and I can’t thank him enough for the kind gesture towards a fellow traveler.

Please, enjoy the film, everybody who took part in it is family, we are all grateful for your support these past two years while we tried to build a concept around the positive nature of motorcycling.”

(Scott Toepfer)

It’s Better In The Wind – Short Film from Scott Toepfer on Vimeo.

Day 115: Monochrome street style a la fashion week

All credits to Pinterest.

Day 114: Autumn snack time

Photos are from Le Zoe Musings and Pinterest.

Day 113: “What’s in your garbage?”

Print magazine asked 18 designers, “what’s in your garbage?”

Sam Weber
The photo is of my recycling bin, holding some reference photos and crumpled-up drawings.

Natasha Jen, Pentagram
One 9-by-12–inch manila envelope; one padded manila envelope from a book-seller; two Starbucks grande-size cups; two crumpled yellow Post-its; one crumpled receipt; one letterhead-size color laser printout; two hardboiled eggs in a plastic container that was sitting on my desk for three days.

Armin Vit and Bryony Gomez-Palacio, UnderConsideration
Since we have a home office, our recycling bin is a receptacle for both business and personal recyclables, so we have everything from yogurt containers to Amazon boxes and FedEx envelopes. Right now it’s an especially heavy recycling season because we are receiving entries for our FPO Awards, so there are a lot of boxes and tubes coming in. For the record, the beers and Mountain Dew were consumed separately.
Photo: Kelly Cree and Jessica Mullen, UnderConsideration

Sara Cwynar, The New York Times Magazine
I never managed to buy a garbage can when I moved to New York. I always use these green bags from the grocery store down the street. I’ve been making color-coded photos, so I’ve been buying everything in bright colors—pink, yellow, green—then trying to use as much of them as I can. Hence the blue cups, yellow Post-its and elastics, and pink earplugs. Also some more standard garbage stuff in there: alcohol swabs from a recent studio injury, library notice from an absurdly overdue book, Kleenex.

Timothy Goodman
Paper (left): Loads of tracing paper and scrap paper from projects I’m working on. Also, the mysterious Entertainment Weekly I get in the mail every week for free. Seriously, why?
Plastic (right): Organic orange-juice containers, blueberry container, Brooklyn Lager, and my newfound favorite drink, chocolate coconut water!

Kenton Powell, Bloomberg Businessweek
Nothing too interesting. Just some receipts and a big dust bunny. I tend to find those when I’m rifling under my bed to find shoes.

Julia Hoffmann, the Museum of Modern Art
Left: 11:45 a.m. This is my trash now, and it’ll most likely look like this tonight. Right: 7:00 p.m. Now with a clear garbage bag and newspaper. (I had a day full of meetings.) Sorry for being an incredibly boring trash keeper.

Oded Ezer
Papers for recycling: a FedEx envelope that was sent to me from California by one of my clients; a type specimen (not good enough yet!); and some unsuccessful project sketches and scraps of paper underneath. Sometimes I recycle ideas. It’s good for the environment.

Randy Hunt, Etsy
Here, a collection of things I recently pulled from the top of the recycling bin. The back of a résumé, some cute promotions from an Etsy seller, a card from a friend. I use all sorts of things for quick notes and sketches.

Nadine Chahine
Left: Several newspapers, leaflets, and dress tags waiting for recycling. Bad Hom burg, near Frankfurt, distributes its local paper by mail. Right: Dress tag from a recent purchase. This was taken during a trip, but I doubt that the hotel recycles. It would be great if we can convince the hotel chains to start implementing that.

OCD Agency
The garbageman came yesterday. Shown here is one day’s worth of the trash that accumulates in our desk bins. (No food, or the dog would eat it.)

Paul Sahre
This is clearly not the paperless office of the future. We are still cranking out as much paper waste as ever.

Walter Green, Lucky Peach
My clichéd print-designer trash is the result of a marathon session designing issue four of Lucky Peach: many bottles of bourbon, failed lettering tries, doodles, and multicolored Post-its marking corrections on printer proofs. If you find any errors in the magazine, this photo should explain why.

Elana Schlenker, Gratuitous Type
My apartment doubles as a work space for me and my boyfriend, and the evidence lies in our recycling—coffee fuels our days, and we wind down with a beer or two at night. This week the bin’s a little heavy on the latter. We celebrated some good news with friends and a case of Miller High Life, the champagne of beer.

We were just as curious about what was in our trash. It turned out to be a few recognizable categories, plus odds and ends: tarot cards, a plastic mustache, a dog’s-head photo-on-a-stick, and five pacifiers. Quark may not be recyclable after all.

Nicole Jacek, Karlssonwilker
Left: For show.
Right: For real.

Indra Kupferschmid
Probably like most designers, I keep old test prints for sketching on the back. Then there is a random box for wastepaper collection, a bag for mixed waste hanging from a hook, and stacks of old envelopes for reuse.

Day 112: A branding project to die for: Edward Pond’s creative chef


“Edward Pond, a fantastic Toronto-based food photographer, approached Taxi looking for a promo piece to get more clients in the advertising world. We said we wouldn’t do it. Instead we offered a two-phase approach. We developed the “Creative Chef” competition which pitted top Creatives in the industry against each other in a cook-off. The second element was a feature mini-annual awards book that was part of the Art Directors Club of Canada annual. All in all we made invitations, posters, a stop-motion video, aprons, hats, a magazine and more. Edwards phone is still ringing.”

(Branding served)

Edward Pond’s Creative Chef Teardown Video from Dave Watson on Vimeo.