likeables

bits and pieces throughout a year

Month: November, 2012

Day 178: Branding sommelier Mylene Poisson

“We had a requirement to create a visual identity for Mylene Poisson, sommelier. Mylene is a studio friend who wanted a custom branding. Since the budget was limited, we applied creative solutions to design each component of the project. Using a wineglass, each item was stamped, making them unique and specific to her field of activity.”

(Behance)

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Day 177: Biblio-Mat awesomeness

“The Biblio-Mat is a random book dispenser built by Craig Small for The Monkey’s Paw, an idiosyncratic antiquarian bookshop in Toronto. Biblio-Mat books, which vary widely in size and subject matter, cost two dollars. The machine was conceived as an artful alternative to the ubiquitous and often ignored discount sidewalk bin. When a customer puts coins into it, the Biblio-Mat dramatically whirrs and vibrates as the machine is set in motion. The ring of an old telephone bell enhances the thrill when the customer’s mystery book is delivered with a satisfying clunk into the receptacle below.”

(Craig Small)

The BIBLIO-MAT from Craig Small on Vimeo.

Day 176: Sunshine? Who needs it. Let Gustav Adbåge’s trusty flash lead the way…

“Swedish photographer Gustav Adbåge isn’t afraid of the dark, oh no. In fact, Gustav uses the darkness almost as an accessory to his camera, taking pictures in the pitch-black dead of night with a super bright flash. The results of this are nothing short of magical, with his flash exploding and splashing all over fences, branches, snowflakes and swans to the delight of his fans (me)

He’s not just a master of nocturnal photography, Gustav also has a commendable series of portraits of his friendly-looking Swedish friends and a truly super collection of Polaroids which you can look at here.”

(It’s Nice That)

Day 175: Winter morning treats…

Pictures from Pinterest pages: Sweets and Treats; Christmas.

Day 174: An afternoon with…

“This is a project about people. It is a project about our space and the things we keep and the things we don’t throw away. It is a project about looking for and finding connections we all have. It is about seeing yourself in these spaces.  Every picture is a portrait of the owner –  be it a room, an object or a view. Every portrait in the end becomes a self-portrait. So in the end this is a project about me.”

(An afternoon with…)

“Mikael Kennedy is an artist. Portraits taken in his home in Brooklyn.”

“Travis Quinn is the head of art production at BBH NY. Steven Brinlee is a creative director at AR New York. Portraits taken at their apartment in Manhattan. ”

“Belinda Becker is an actor, dancer, DJ and devoted mother. Portraits taken at her home in Brooklyn.”

Day 173: Analyze your smile

“An MIT Media Lab team is teaching computers how to read human facial expressions, a substantial computing challenge that humans take for granted. Help advance this research by watching the videos below in front of a webcam; you’ll then see an analysis of your own smile and will be able to compare it to others. This new app is the world’s first cloud-based technology for reading facial expressions. It began as an effort to help people on the autism spectrum who have difficulty reading emotion, and it is now being commercialized to help businesses understand their customers.”

(Forbes)

“Marketers recognize that emotion drives brand loyalty and purchase decisions. Yet traditional ways of measuring emotional response – surveys and focus groups – create a gap by requiring viewers to think about and say how they feel. Neuroscience provides insight into how the mind works, but it typically requires bulky equipment and lab settings that limit and influence the experience. MIT-spinoff Affectiva has some of the best and brightest emotion experts behind the Affdex platform science, providing the most accurate measurement today.  This ongoing investment in research and development is focused not just on measuring, but also on predicting… which ads will really work to drive sales and build brands.

Affdex reads emotional states such as surprise, disklike and attention from facial expressions using a webcam. It employs advanced computer vision and machine learning techniques to recognize and automate the analysis of tacit expressions, and it applies scientific methods to interpret viewers’ emotional responses quickly and at scale.”

(Affectiva)

How does Affectiva measure the emotional connection people have with advertising and brands? Try our Affdex demo to find out!