Day 224: Clever like a duck…

by Sara

“RCUC is an artisanal duck and goose farm in Granby, Quebec. In a market where the others farms hide behind a cute duck logo we have chosen to assume our meat-eater habits.The logo represent the owners of the farm as well as theirs consumers as being foxes looking for a great meal. The brand communications showcases the hunter/prey relation in a humorous way.”

(Gabriel Lefebvre)1

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