Day 295: French bistro a New York? Yes, please!
“Balthazar is an east SoHo institution. So much so that people would think this French brasserie has been there forever, when it fact, it opened in 1997. The key to this feeling of longevity is the design and identity executed by branding firm Mucca, which makes Balthazar feel as if it were an actual 1920s Parisian bistro transplanted to New York.”